Recently i've been working alongside a membership organisation looking to increase their onboarding conversion rates. While I can bring best practices and UX thoughts to the table.... If your prospective members or customer can’t answer this, they won’t join and if your current members forget it,
"I'm currently on the Mont Vallon lift in Meribel, how long is the red and black off this lift. Tell me about them". This was a question I asked ChatGPT last week, while skiing. At work, and at home, i'd be shocked if you&
I’ll let you in on a secret, not every membership organisation needs a bespoke membership platform. Here’s a comparison: not every business needs to own an event space. Most are perfectly fine renting a venue. That’s what using an off-the-shelf platform is. It’s renting. You’re
Summer’s drawing to a close, and as the mornings are crisp and dimmer, I’ve been reflecting on the events I’ve attended, people I’ve met and incredible work we’ve delivered. In a meta-moment, Christina Hug’s talk at CMX stands out. Christina spoke about designing for
I recently had the chance to speak with Jake McKee, who is a principal consultant, who has worked with or for the likes of LEGO, Apple and many more.
When I speak with Australians in the tech space, there's one brand they're incredibly proud is from down-under... Canva. I had the chance to chat with Canva’s Celine Riemenschneider to chat about how timing makes or breaks community engagement. When someone be comes aware of
“Community is built by people.” That reminder from Silvia Laserna, Community Manager at B Lab U.S. & Canada, is more than a soundbite.
Community strategy often starts in the wrong place: platform first, people second.
Good documentation doesn't limit you - it gives you freedom. If the day-to-day stuff is handled, you can spend your energy on the creative parts of the job
This idea that ‘move fast and break things’ is a mantra that should be applied to everything. We see what happens with that. We see so much burnout.
Adam Nash, CEO and co-founder of Daffy.org, shared that your business model is one of the most important strategic decisions you'll make as a founder.
At some point in your growth; your ideas, vision and values have to transcend out of your head, into the actions of those around you.
For years, community teams have wrestled with a familiar question: How do we prove our value in a way the C-suite actually understands?
It’s time to stop looking online for inspiration, and look outside (to the real world).
When did you last walk into your business or community space and see it like someone completely new?
Trust me, you'll learn something from Will Guidara's book Unreasonable Hospitality.
How can a new UK athletics brand break into the shoe market when their competitors are so dominant?
Some decisions are easy to undo, while others come with hefty price tags.
Community
If you want people to engage genuinely, they need to feel a connection, not just to you, but to a bigger purpose.
Community
Using the terms "audience" and "community" interchangeably is a common mistake, but they represent fundamentally different concepts, especially when building online spaces.
For marketers, founders, and community champions alike, trust is key. When your community trusts you, they naturally become advocates for your brand, have a better experience, and feel genuinely care
The feeling of ‘belonging’ must be carefully nurtured and requires intentional design.
Newsletter
Companies often focus on creating a central, isolated platform and then work to drive engagement from there. But is this what your members want?
Newsletter
Never underestimate the intelligence of your audience, and never overestimate your audience’s prior knowledge.