Beyond the newsletter
An audience is not a community.
Latest
Community
It’s not just about defining community, but defining your community.
Because if they're not, you'll never be talking about the same thing.
Community
Designing Joy for Communities.
“I think one of the biggest things that were different for me building this community is having access to a brand team” Rachael Silvano, Community Operations Manager at Zapier, shared this with me recently. You see, I was waxing lyrical about how the Zapier Wizards Guild feels alive and full
Who are you selling to?
'Who' is arguably more important than the; what, why or when of your community and its platform.
Community
Hero of the story
Making others look great, in front of their boss.
Marketing
Yes, Chef. Metrics Matter, Chef.
I’m sure data and metrics play some part in your role.
The Ski Slope Funnel
We know that customers are individuals. Not all routes to sale will look the same. That’s when I began to visualise the different routes as a piste map.
Rhythms and progress
September feels like a fresh start. Which is odd considering it’s the 9th month.
Newsletter
Your community platform should be designed like a city.
Back in 2019, I had a real-life UX problem in Manchester, which led me to think further about how we should all be building our platforms.
Newsletter
Start with questions, not answers
Our eagerness to solve a problem should not overshadow our commitment to fully comprehend the problem at hand.
Community
Events - Creating those FOMO moments.
Whether running a digital community or a real-world gathering, events are a fantastic way to create a buzz and unite people.
Community
Six Thinking Hats (Community Edition)
The Six Thinking Hats provides a structured way to navigate challenges, ensuring we consider all angles and perspectives.