Newsletter
6 Lessons from Unreasonable Hospitality That Will Change Your Community
Trust me, you'll learn something from Will Guidara's book Unreasonable Hospitality.
Pete Heslop
Community
How do you enter a market when your competitors spends $4.3 Billion on advertising?
How can a new UK athletics brand break into the shoe market when their competitors are so dominant?
The Framework Choice That Cost Us Millions
Some decisions are easy to undo, while others come with hefty price tags.
How to Build a Community That People Actually Want to Join
If you want people to engage genuinely, they need to feel a connection, not just to you, but to a bigger purpose.
Community
Stop Talking At People.
Using the terms "audience" and "community" interchangeably is a common mistake, but they represent fundamentally different concepts, especially when building online spaces.
Newsletter
3 ways to gain member trust
For marketers, founders, and community champions alike, trust is key. When your community trusts you, they naturally become advocates for your brand, have a better experience, and feel genuinely care
Newsletter
Creating intentional spaces in your community
The feeling of ‘belonging’ must be carefully nurtured and requires intentional design.
Why brands should embrace customer-led communities
Companies often focus on creating a central, isolated platform and then work to drive engagement from there. But is this what your members want?
Newsletter
Setting Expections
Never underestimate the intelligence of your audience, and never overestimate your audience’s prior knowledge.
Community
Inclusivity and accessibility.
Beth, the Community Director for Bevy and CMX, shared this thought with me recently as she was chatting about moving to online events during the pandemic.
Community
Transparency
Nurturing an active community is vital. When you do, it helps you build genuine and long-lasting relationships with your members that are more than surface-level.
Newsletter
The magic of cohorts: How small groups can drive engagement in large communities
Cohort-based engagement can be a powerful way to bring connection to even the largest of communities.