Proving the Business Value of Community: Lessons from Ashley Williams, Community Lead at Stripe
For years, community teams have wrestled with a familiar question: How do we prove our value in a way the C-suite actually understands?
Pete Heslop
What Restaurants Taught Me About Building Communities
It’s time to stop looking online for inspiration, and look outside (to the real world).
Secret Shop your community.
When did you last walk into your business or community space and see it like someone completely new?
6 Lessons from Unreasonable Hospitality That Will Change Your Community
Trust me, you'll learn something from Will Guidara's book Unreasonable Hospitality.
How do you enter a market when your competitors spends $4.3 Billion on advertising?
How can a new UK athletics brand break into the shoe market when their competitors are so dominant?
The Framework Choice That Cost Us Millions
Some decisions are easy to undo, while others come with hefty price tags.
Community
How to Build a Community That People Actually Want to Join
If you want people to engage genuinely, they need to feel a connection, not just to you, but to a bigger purpose.
Community
Stop Talking At People.
Using the terms "audience" and "community" interchangeably is a common mistake, but they represent fundamentally different concepts, especially when building online spaces.
3 ways to gain member trust
For marketers, founders, and community champions alike, trust is key. When your community trusts you, they naturally become advocates for your brand, have a better experience, and feel genuinely care
Creating intentional spaces in your community
The feeling of ‘belonging’ must be carefully nurtured and requires intentional design.
Newsletter
Why brands should embrace customer-led communities
Companies often focus on creating a central, isolated platform and then work to drive engagement from there. But is this what your members want?
Newsletter
Setting Expections
Never underestimate the intelligence of your audience, and never overestimate your audience’s prior knowledge.