Community
It’s not just about defining community, but defining your community.
Because if they're not, you'll never be talking about the same thing.
Community
Community
Designing Joy for Communities.
“I think one of the biggest things that were different for me building this community is having access to a brand team” Rachael Silvano, Community Operations Manager at Zapier, shared this with me recently. You see, I was waxing lyrical about how the Zapier Wizards Guild feels alive and full
Who are you selling to?
'Who' is arguably more important than the; what, why or when of your community and its platform.
Hero of the story
Making others look great, in front of their boss.
Community
The Ski Slope Funnel
We know that customers are individuals. Not all routes to sale will look the same. That’s when I began to visualise the different routes as a piste map.
Community
Rhythms and progress
September feels like a fresh start. Which is odd considering it’s the 9th month.
Events - Creating those FOMO moments.
Whether running a digital community or a real-world gathering, events are a fantastic way to create a buzz and unite people.
Six Thinking Hats (Community Edition)
The Six Thinking Hats provides a structured way to navigate challenges, ensuring we consider all angles and perspectives.
Community
Building Platforms That Succeed: Why We Focus on Discovery First
Discovery is the most essential part of building a community platform.
Community
Why Communities Fail: Lessons from behind the curtain
Being part of many communities with community managers and privy to conversations about community-led marketing gives me unique insight.
Community
Six Common CRM Mistakes
Your Customer/Community Relationship Management system is either the beating heart of everything you do or a dusty, unused piece of software.
Community
What do you call a community without a Manifesto or Mission?
We’re not sure, but we’d be shouting iceberg!