Community

Community

Human Connections at Scale: Inside B Lab's Community Philosophy

“Community is built by people.” That reminder from Silvia Laserna, Community Manager at B Lab U.S. & Canada, is more than a soundbite.

Community

The Technology Is Not the Community

Community strategy often starts in the wrong place: platform first, people second.

Flywheels and motion.

At some point in your growth; your ideas, vision and values have to transcend out of your head, into the actions of those around you.

Community

What Restaurants Taught Me About Building Communities

It’s time to stop looking online for inspiration, and look outside (to the real world).

Community

Secret Shop your community.

When did you last walk into your business or community space and see it like someone completely new?

How do you enter a market when your competitors spends $4.3 Billion on advertising?

How can a new UK athletics brand break into the shoe market when their competitors are so dominant?

The Framework Choice That Cost Us Millions

Some decisions are easy to undo, while others come with hefty price tags.

Community

How to Build a Community That People Actually Want to Join

If you want people to engage genuinely, they need to feel a connection, not just to you, but to a bigger purpose.

Community

Stop Talking At People.

Using the terms "audience" and "community" interchangeably is a common mistake, but they represent fundamentally different concepts, especially when building online spaces.

Community

Inclusivity and accessibility.

Beth, the Community Director for Bevy and CMX, shared this thought with me recently as she was chatting about moving to online events during the pandemic.

Community

Transparency

Nurturing an active community is vital. When you do, it helps you build genuine and long-lasting relationships with your members that are more than surface-level.