Community
Stop Talking At People.
Using the terms "audience" and "community" interchangeably is a common mistake, but they represent fundamentally different concepts, especially when building online spaces.
Latest
3 ways to gain member trust
For marketers, founders, and community champions alike, trust is key. When your community trusts you, they naturally become advocates for your brand, have a better experience, and feel genuinely care
Newsletter
Creating intentional spaces in your community
The feeling of ‘belonging’ must be carefully nurtured and requires intentional design.
Why brands should embrace customer-led communities
Companies often focus on creating a central, isolated platform and then work to drive engagement from there. But is this what your members want?
Setting Expections
Never underestimate the intelligence of your audience, and never overestimate your audience’s prior knowledge.
Inclusivity and accessibility.
Beth, the Community Director for Bevy and CMX, shared this thought with me recently as she was chatting about moving to online events during the pandemic.
Transparency
Nurturing an active community is vital. When you do, it helps you build genuine and long-lasting relationships with your members that are more than surface-level.
Newsletter
The magic of cohorts: How small groups can drive engagement in large communities
Cohort-based engagement can be a powerful way to bring connection to even the largest of communities.
Newsletter
Beyond the newsletter
An audience is not a community.
Community
It’s not just about defining community, but defining your community.
Because if they're not, you'll never be talking about the same thing.
Designing Joy for Communities.
“I think one of the biggest things that were different for me building this community is having access to a brand team” Rachael Silvano, Community Operations Manager at Zapier, shared this with me recently. You see, I was waxing lyrical about how the Zapier Wizards Guild feels alive and full
Who are you selling to?
'Who' is arguably more important than the; what, why or when of your community and its platform.