Marketing
Your Business Model Can't Be Outsourced
Adam Nash, CEO and co-founder of Daffy.org, shared that your business model is one of the most important strategic decisions you'll make as a founder.
Marketing
Marketing
Yes, Chef. Metrics Matter, Chef.
I’m sure data and metrics play some part in your role.
The Ski Slope Funnel
We know that customers are individuals. Not all routes to sale will look the same. That’s when I began to visualise the different routes as a piste map.
Community
Six Common CRM Mistakes
Your Customer/Community Relationship Management system is either the beating heart of everything you do or a dusty, unused piece of software.
Tables as a platform
What if, along with advertising, networking and content, we added ‘tables’ to our marketing strategy?