Your community platform should be designed like a city.
Back in 2019, I had a real-life UX problem in Manchester, which led me to think further about how we should all be building our platforms.
Latest
Start with questions, not answers
Our eagerness to solve a problem should not overshadow our commitment to fully comprehend the problem at hand.
Events - Creating those FOMO moments.
Whether running a digital community or a real-world gathering, events are a fantastic way to create a buzz and unite people.
Community
Six Thinking Hats (Community Edition)
The Six Thinking Hats provides a structured way to navigate challenges, ensuring we consider all angles and perspectives.
Building Platforms That Succeed: Why We Focus on Discovery First
Discovery is the most essential part of building a community platform.
Community
Why Communities Fail: Lessons from behind the curtain
Being part of many communities with community managers and privy to conversations about community-led marketing gives me unique insight.
Community
Six Common CRM Mistakes
Your Customer/Community Relationship Management system is either the beating heart of everything you do or a dusty, unused piece of software.
Community
What do you call a community without a Manifesto or Mission?
We’re not sure, but we’d be shouting iceberg!
Community
Why marketplaces are the ultimate cheat code
Have you ever dreamt of giving your community that killer feature that moves them from observer to influencer in a matter of weeks rather than years?
Community
How to ‘good nudge’ your community members to the top
Benefit-driven persuasion tactics and herd mentality can change how your community operates.
Community
From silo to synergy: 3 ways to extend your brand into your digital community
Communities are unique to their brand or organisation, but can too much separation be a bad thing?
Community
The truth about vanity metrics (How to gather data that stakeholders REALLY care about)
Data. Metrics. Statistics. It all sounds scary and intimidating, right?