Community
Who are you selling to?
'Who' is arguably more important than the; what, why or when of your community and its platform.
Latest
Community
Hero of the story
Making others look great, in front of their boss.
Yes, Chef. Metrics Matter, Chef.
I’m sure data and metrics play some part in your role.
The Ski Slope Funnel
We know that customers are individuals. Not all routes to sale will look the same. That’s when I began to visualise the different routes as a piste map.
Community
Rhythms and progress
September feels like a fresh start. Which is odd considering it’s the 9th month.
Newsletter
Your community platform should be designed like a city.
Back in 2019, I had a real-life UX problem in Manchester, which led me to think further about how we should all be building our platforms.
Start with questions, not answers
Our eagerness to solve a problem should not overshadow our commitment to fully comprehend the problem at hand.
Events - Creating those FOMO moments.
Whether running a digital community or a real-world gathering, events are a fantastic way to create a buzz and unite people.
Community
Six Thinking Hats (Community Edition)
The Six Thinking Hats provides a structured way to navigate challenges, ensuring we consider all angles and perspectives.
Community
Building Platforms That Succeed: Why We Focus on Discovery First
Discovery is the most essential part of building a community platform.
Community
Why Communities Fail: Lessons from behind the curtain
Being part of many communities with community managers and privy to conversations about community-led marketing gives me unique insight.
Community
Six Common CRM Mistakes
Your Customer/Community Relationship Management system is either the beating heart of everything you do or a dusty, unused piece of software.